As of last count, Jacob has approximately 75 different types of lure styles, and near endless combinations of those.  It is often asked if we fish with our own lures, and yes we do.  However, it is not possible to test all lures, especially color combinations.  Some lures that are made are one of a kind (especially hard baits) and may never be tested.  That said, all lures being sold have the ability to catch a variety of fish.  If you are wondering what lure is right for you, here is the Lure Selector.